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Employer Benefits of CPD

In today’s working environment, anyone who values their career must be prepared to continually add to their skills, whether it be formally through a learning programme, or informally through experience and knowledge being passed down to them by colleagues and associates. Not surprisingly, in a profession based around technology and innovation Continuing Professional Development is vital to the careers of employees and, more importantly, to those companies and organisations that employ them and rely on their expertise.

Just as an employee increases their productivity and value through their continued development, your company can improve its marketability, efficiency and profitability by supporting and nurturing its most valued asset - your staff.

  • Employers have a better skilled and more efficient work force
  • Informed employers attract high calibre staff and keep them
  • Good CPD policies can provide the most cost effective means of providing training, particularly if carried out in partnership with institutions
  • Individuals will have the skills to react to a changing profession more readily
  • Staff will be more adaptable aiding diversification opportunities
  • CPD support from the employer as far as the employee's are concerned improves motivation and retention

The benefits of CPD are as great for employers as they are to the individual, and so it is vital that organizations play an active role in the development of their workforce. With a CPD policy, framework or scheme in place companies achieve greater success for themselves as well as access to a skilled and adaptable workforce.

The institutions role can vary to suit the particular needs of the employer, ranging from a formally structured accredited scheme to flexible frameworks and can aid with the access of members to resources such as mentoring, networking opportunities, and information services.

Some of the benefits to employers can be seen in the results of a survey carried out by CIPD, which showed that 40% of employees valued career development opportunities when assessing new employers. And over 55% of employees saw the ability to develop everyone’s potential as something which a ‘responsible’ organisation would be particularly good at, while 81% of employees agree that responsible organisations are more likely to be creative and innovative.